Canadian Museum for Human Rights

Canadian Museum for Human Rights

Canadian Museum for
Human Rights

The virtual expression of an unparalleled visitor experience.

The virtual expression of an unparalleled visitor experience.

The virtual expression of an unparalleled visitor experience.

SERVICES
SERVICES
User Interface Design
UX/Visual Strategy
User Interface Design
UX/Visual Strategy
User Interface Design
UX/Visual Strategy
DETAILS
DETAILS
Year: 2018
Role: Senior Designer
humanrights.ca
Year: 2018
Role: Senior Designer
humanrights.ca
Year: 2018
Role: Senior Designer
humanrights.ca
Year: 2018
Role: Senior Designer
humanrights.ca
Year: 2018
Role: Senior Designer
humanrights.ca

The Canadian Museum for Human Rights is the only museum in the world solely dedicated to human rights issues.

Based in Winnipeg, Canada, the building itself is a visionary marvel imbued with symbolism. Its spiralling design takes visitors on an upward journey, progressing from darkness to light. This progression serves as a metaphor for the struggle toward fully realized human rights for all, where one is immersed in remarkable stories of hardship, perseverance, integrity and bravery.

The Canadian Museum for Human Rights is the only museum in the world solely dedicated to human rights issues.

Based in Winnipeg, Canada, the building itself is a visionary marvel imbued with symbolism. Its spiralling design takes visitors on an upward journey, progressing from darkness to light. This progression serves as a metaphor for the struggle toward fully realized human rights for all, where one is immersed in remarkable stories of hardship, perseverance, integrity and bravery.

The Canadian Museum for Human Rights is the only museum in the world solely dedicated to human rights issues.

Based in Winnipeg, Canada, the building itself is a visionary marvel imbued with symbolism. Its spiralling design takes visitors on an upward journey, progressing from darkness to light. This progression serves as a metaphor for the struggle toward fully realized human rights for all, where one is immersed in remarkable stories of hardship, perseverance, integrity and bravery.

The Canadian Museum for Human Rights is the only museum in the world solely dedicated to human rights issues.

Based in Winnipeg, Canada, the building itself is a visionary marvel imbued with symbolism. Its spiralling design takes visitors on an upward journey, progressing from darkness to light. This progression serves as a metaphor for the struggle toward fully realized human rights for all, where one is immersed in remarkable stories of hardship, perseverance, integrity and bravery.

The Canadian Museum for Human Rights is the only museum in the world solely dedicated to human rights issues.

Based in Winnipeg, Canada, the building itself is a visionary marvel imbued with symbolism. Its spiralling design takes visitors on an upward journey, progressing from darkness to light. This progression serves as a metaphor for the struggle toward fully realized human rights for all, where one is immersed in remarkable stories of hardship, perseverance, integrity and bravery.

SERVICES
SERVICES
SERVICES
User Interface Design
UX/Visual Strategy
User Interface Design
UX/Visual Strategy
User Interface Design
UX/Visual Strategy
User Interface Design
UX/Visual Strategy
User Interface Design
UX/Visual Strategy
DETAILS
DETAILS
DETAILS
Year: 2018
Role: Senior Designer
humanrights.ca
Year: 2018
Role: Senior Designer
humanrights.ca
Year: 2018
Role: Senior Designer
humanrights.ca
Year: 2018
Role: Senior Designer
humanrights.ca
Year: 2018
Role: Senior Designer
humanrights.ca

The Canadian Museum for Human Rights is the only museum in the world solely dedicated to human rights issues.

Based in Winnipeg, Canada, the building itself is a visionary marvel imbued with symbolism. Its spiralling design takes visitors on an upward journey, progressing from darkness to light. This progression serves as a metaphor for the struggle toward fully realized human rights for all, where one is immersed in remarkable stories of hardship, perseverance, integrity and bravery.

The Canadian Museum for Human Rights is the only museum in the world solely dedicated to human rights issues.

Based in Winnipeg, Canada, the building itself is a visionary marvel imbued with symbolism. Its spiralling design takes visitors on an upward journey, progressing from darkness to light. This progression serves as a metaphor for the struggle toward fully realized human rights for all, where one is immersed in remarkable stories of hardship, perseverance, integrity and bravery.

The Canadian Museum for Human Rights is the only museum in the world solely dedicated to human rights issues.

Based in Winnipeg, Canada, the building itself is a visionary marvel imbued with symbolism. Its spiralling design takes visitors on an upward journey, progressing from darkness to light. This progression serves as a metaphor for the struggle toward fully realized human rights for all, where one is immersed in remarkable stories of hardship, perseverance, integrity and bravery.

The Canadian Museum for Human Rights is the only museum in the world solely dedicated to human rights issues.

Based in Winnipeg, Canada, the building itself is a visionary marvel imbued with symbolism. Its spiralling design takes visitors on an upward journey, progressing from darkness to light. This progression serves as a metaphor for the struggle toward fully realized human rights for all, where one is immersed in remarkable stories of hardship, perseverance, integrity and bravery.

The Canadian Museum for Human Rights is the only museum in the world solely dedicated to human rights issues.

Based in Winnipeg, Canada, the building itself is a visionary marvel imbued with symbolism. Its spiralling design takes visitors on an upward journey, progressing from darkness to light. This progression serves as a metaphor for the struggle toward fully realized human rights for all, where one is immersed in remarkable stories of hardship, perseverance, integrity and bravery.

CMHR_Quote-Mandate

A place for dialogue.

A place for dialogue.

A place for dialogue.

A place for dialogue.

A place for dialogue.

This museum is more than just artifacts, it’s a place built to engage people in the stories of others, encourage reflection on what they’ve witnessed, and to spark dialogue.

Our goal from the start was to create a virtual expression of the museum experience so the website not only promotes the values of reflection and dialogue but also adheres to a range of visual cues from the journey through the physical space.

This museum is more than just artifacts, it’s a place built to engage people in the stories of others, encourage reflection on what they’ve witnessed, and to spark dialogue.

Our goal from the start was to create a virtual expression of the museum experience so the website not only promotes the values of reflection and dialogue but also adheres to a range of visual cues from the journey through the physical space.

This museum is more than just artifacts, it’s a place built to engage people in the stories of others, encourage reflection on what they’ve witnessed, and to spark dialogue.

Our goal from the start was to create a virtual expression of the museum experience so the website not only promotes the values of reflection and dialogue but also adheres to a range of visual cues from the journey through the physical space.

This museum is more than just artifacts, it’s a place built to engage people in the stories of others, encourage reflection on what they’ve witnessed, and to spark dialogue.

Our goal from the start was to create a virtual expression of the museum experience so the website not only promotes the values of reflection and dialogue but also adheres to a range of visual cues from the journey through the physical space.

This museum is more than just artifacts, it’s a place built to engage people in the stories of others, encourage reflection on what they’ve witnessed, and to spark dialogue.

Our goal from the start was to create a virtual expression of the museum experience so the website not only promotes the values of reflection and dialogue but also adheres to a range of visual cues from the journey through the physical space.

CMHR_Inspiration
CMHR_Browser-About-Home-Membership
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A place for reflection.

A place for reflection.

A place for reflection.

A place for reflection.

A place for reflection.

Our visits to the museum offered a deeper source of inspiration as well. Typography and graphic devices were an obvious choice, but it was just as important to capture some of the more subtle elements. Much focus was placed on providing space for moments of reflection and prompting further thought.

Our visits to the museum offered a deeper source of inspiration as well. Typography and graphic devices were an obvious choice, but it was just as important to capture some of the more subtle elements. Much focus was placed on providing space for moments of reflection and prompting further thought.

Our visits to the museum offered a deeper source of inspiration as well. Typography and graphic devices were an obvious choice, but it was just as important to capture some of the more subtle elements. Much focus was placed on providing space for moments of reflection and prompting further thought.

Our visits to the museum offered a deeper source of inspiration as well. Typography and graphic devices were an obvious choice, but it was just as important to capture some of the more subtle elements. Much focus was placed on providing space for moments of reflection and prompting further thought.

Our visits to the museum offered a deeper source of inspiration as well. Typography and graphic devices were an obvious choice, but it was just as important to capture some of the more subtle elements. Much focus was placed on providing space for moments of reflection and prompting further thought.

CMHR_Interior-Reflection
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CMHR_Quote-Wegner
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A place to dive deeper.

A place to dive deeper.

A place to dive deeper.

A place to dive deeper.

A place to dive deeper.

The appearance of the site echoes much of the museum’s exhibit structure and displays content with a subtle sense of layers, reflecting the depth of information to explore and reinforcing a seamless experience between the real and the virtual.

The appearance of the site echoes much of the museum’s exhibit structure and displays content with a subtle sense of layers, reflecting the depth of information to explore and reinforcing a seamless experience between the real and the virtual.

The appearance of the site echoes much of the museum’s exhibit structure and displays content with a subtle sense of layers, reflecting the depth of information to explore and reinforcing a seamless experience between the real and the virtual.

The appearance of the site echoes much of the museum’s exhibit structure and displays content with a subtle sense of layers, reflecting the depth of information to explore and reinforcing a seamless experience between the real and the virtual.

CMHR_Interior-Exhibits
CMHR_Screen-UI
CMHR_Hero-Screens

A place for exploration.

A place for exploration.

A place for exploration.

A place for exploration.

A place for exploration.

With an astonishing breadth of content in the museum, the website had to be robust and flexible enough to handle everything from online shopping and operational info to an ever-growing series of long-form articles and in-depth stories.

Our efforts to bring these stories to the world resulted in a 650% increase in user dwell time within the first year after launch.

With an astonishing breadth of content in the museum, the website had to be robust and flexible enough to handle everything from online shopping and operational info to an ever-growing series of long-form articles and in-depth stories.

Our efforts to bring these stories to the world resulted in a 650% increase in user dwell time within the first year after launch.

With an astonishing breadth of content in the museum, the website had to be robust and flexible enough to handle everything from online shopping and operational info to an ever-growing series of long-form articles and in-depth stories.

Our efforts to bring these stories to the world resulted in a 650% increase in user dwell time within the first year after launch.

CMHR_Browser-Visit-UDHR-Boutique
CMHR_Stories
CMHR_Stories-Mobile

A place for everyone.

A place for everyone.

A place for everyone.

A place for everyone.

A place for everyone.

The United Nations upholds internet access as a basic human right. Every decision made in the creation of the site was framed by the application of accessibility principles. From contrast considerations to content structure to semantic markup, everything was designed to meet a minimum of WCAG 2.0 AA compliance.

The United Nations upholds internet access as a basic human right. Every decision made in the creation of the site was framed by the application of accessibility principles. From contrast considerations to content structure to semantic markup, everything was designed to meet a minimum of WCAG 2.0 AA compliance.

The United Nations upholds internet access as a basic human right. Every decision made in the creation of the site was framed by the application of accessibility principles. From contrast considerations to content structure to semantic markup, everything was designed to meet a minimum of WCAG 2.0 AA compliance.

The United Nations upholds internet access as a basic human right. Every decision made in the creation of the site was framed by the application of accessibility principles. From contrast considerations to content structure to semantic markup, everything was designed to meet a minimum of WCAG 2.0 AA compliance.

The United Nations upholds internet access as a basic human right. Every decision made in the creation of the site was framed by the application of accessibility principles. From contrast considerations to content structure to semantic markup, everything was designed to meet a minimum of WCAG 2.0 AA compliance.

CMHR_Quote-Accessibility
CREDITS
CREDITS
Creative Director
Josh Fehr
UX
Jillian Greenwood
Katherine Wearing
Contributing Designers
Tracey Lebedovitch
Martina Ferreira
Developers
Gabrielle Carson
Djun Kim
Bryce Gilhome

CREDITS
Creative Director
Josh Fehr
UX
Jillian Greenwood
Katherine Wearing
Contributing Designers
Tracey Lebedovitch
Martina Ferreira
Developers
Gabrielle Carson
Djun Kim
Bryce Gilhome
Alex Tench
Brand, Interactive & Communication Design

Alex Tench
Brand, Interactive & Communication Design

Alex Tench
Brand, Interactive & Communication Design

© 2024 Alex Tench. All rights reserved.