BC Ferries

Retrofitting and streamlining a deep user journey.

SERVICES
Design Direction
User Interface Design
Design System & Component Library
DETAILS
Year: 2018
Role: Senior Designer / Design Team Lead
bcferries.com

I led a team of designers to build the foundation for a fully revamped BC Ferries website. This project was a massive undertaking with an extremely tight timeline—upon delivery we had designed a comprehensive component library, a 40 page styleguide, and over 200 unique pages including a vast array of assets, interactions, user flow layouts, and custom component designs.

It should be noted that we were not involved in the final stages of this build. All of the work shown here was done by our team but, shortly after delivery of these design iterations, the company I worked for was shut down and the finishing touches and final build were completed by another agency.

SERVICES
Design Direction
User Interface Design
Design System & Component Library
DETAILS
Year: 2018
Role: Senior Designer / Design Team Lead
bcferries.com
Year: 20XX
Role: Senior Designer
Link Goes Here

I led a team of designers to build the foundation for a fully revamped BC Ferries website. This project was a massive undertaking with an extremely tight timeline—upon delivery we had designed a comprehensive component library, a 40 page styleguide, and over 200 unique pages including a vast array of assets, interactions, user flow layouts, and custom component designs.

It should be noted that we were not involved in the final stages of this build. All of the work shown here was done by our team but, shortly after delivery of these design iterations, the company I worked for was shut down and the finishing touches and final build were completed by another agency.

BCF_Home

A multifaceted product.

The design work that we completed encompassed everything from fleet information, vessel tracking, route details, and terminal conditions to fare calculators, schedules, and booking flows to corporate info, marketing pages and vacation package itineraries.

BCF_Mobile-1
BCF_Desktop-1
BCF_Desktop-2
BCF_Desktop-3

The work holds up.

Though I can’t claim ownership over the final product, our team put in countless hours and much of the work we did is largely intact. It’s a good example of an expansive design system and I’m extremely proud of the team and the work that we were able to accomplish under such strange and challenging circumstances.

BCF_Mobile-2

Creative Director Josh Fehr      User Experience Kyle Brownlow, Thary Chomn, Amber Waters     Contributing Designers Tracey Lebedovitch, Gabriel Santiago, Liam McCulloch, Gord Brown

Creative Director Josh Fehr

User Experience Kyle Brownlow, Thary Chomn, Amber Waters

Contributing Designers Tracey Lebedovitch, Gabriel Santiago, Liam McCulloch, Gord Brown

Alex Tench
Brand, Interactive & Communication Design

Alex Tench
Brand, Interactive & Communication Design

Alex Tench
Brand, Interactive & Communication Design

© 2024 Alex Tench. All rights reserved.