SERVICES
Branding
Logo/Identity
Brand Collateral Design
User Interface Design
DETAILS
Year: 2016
Role: Senior Designer
savebc.ca
Year: 2016
Role: Senior Designer
savebc.ca
Year: 2016
Role: Senior Designer
savebc.ca
Year: 2016
Role: Senior Designer
savebc.ca
Year: 2016
Role: Senior Designer
savebc.ca
SAVE BC is a program designed to help identify, treat and prevent heart disease through genetic testing.
One of the defining factors of SAVE BC, beyond the study of hereditary traits, is the incorporation of family members into the research, including them in a patient’s process of recovery after a cardiac event. The brand identity is deeply rooted in the idea of our connection to family and the transformative power of those ties to help one transition through a time of crisis.
SAVE BC is a program designed to help identify, treat and prevent heart disease through genetic testing.
One of the defining factors of SAVE BC, beyond the study of hereditary traits, is the incorporation of family members into the research, including them in a patient’s process of recovery after a cardiac event. The brand identity is deeply rooted in the idea of our connection to family and the transformative power of those ties to help one transition through a time of crisis.
SAVE BC is a program designed to help identify, treat and prevent heart disease through genetic testing.
One of the defining factors of SAVE BC, beyond the study of hereditary traits, is the incorporation of family members into the research, including them in a patient’s process of recovery after a cardiac event. The brand identity is deeply rooted in the idea of our connection to family and the transformative power of those ties to help one transition through a time of crisis.
SAVE BC is a program designed to help identify, treat and prevent heart disease through genetic testing.
One of the defining factors of SAVE BC, beyond the study of hereditary traits, is the incorporation of family members into the research, including them in a patient’s process of recovery after a cardiac event. The brand identity is deeply rooted in the idea of our connection to family and the transformative power of those ties to help one transition through a time of crisis.
SAVE BC is a program designed to help identify, treat and prevent heart disease through genetic testing.
One of the defining factors of SAVE BC, beyond the study of hereditary traits, is the incorporation of family members into the research, including them in a patient’s process of recovery after a cardiac event. The brand identity is deeply rooted in the idea of our connection to family and the transformative power of those ties to help one transition through a time of crisis.
SERVICES
Branding
Logo/Identity
Brand Collateral Design
User Interface Design
Branding
Logo/Identity
Brand Collateral Design
User Interface Design
DETAILS
DETAILS
Year: 2016
Role: Senior Designer
savebc.ca
Year: 2016
Role: Senior Designer
savebc.ca
Year: 2016
Role: Senior Designer
savebc.ca
Year: 2016
Role: Senior Designer
savebc.ca
Year: 2016
Role: Senior Designer
savebc.ca
SAVE BC is a program designed to help identify, treat and prevent heart disease through genetic testing.
One of the defining factors of SAVE BC, beyond the study of hereditary traits, is the incorporation of family members into the research, including them in a patient’s process of recovery after a cardiac event. The brand identity is deeply rooted in the idea of our connection to family and the transformative power of those ties to help one transition through a time of crisis.
SAVE BC is a program designed to help identify, treat and prevent heart disease through genetic testing.
One of the defining factors of SAVE BC, beyond the study of hereditary traits, is the incorporation of family members into the research, including them in a patient’s process of recovery after a cardiac event. The brand identity is deeply rooted in the idea of our connection to family and the transformative power of those ties to help one transition through a time of crisis.
SAVE BC is a program designed to help identify, treat and prevent heart disease through genetic testing.
One of the defining factors of SAVE BC, beyond the study of hereditary traits, is the incorporation of family members into the research, including them in a patient’s process of recovery after a cardiac event. The brand identity is deeply rooted in the idea of our connection to family and the transformative power of those ties to help one transition through a time of crisis.
SAVE BC is a program designed to help identify, treat and prevent heart disease through genetic testing.
One of the defining factors of SAVE BC, beyond the study of hereditary traits, is the incorporation of family members into the research, including them in a patient’s process of recovery after a cardiac event. The brand identity is deeply rooted in the idea of our connection to family and the transformative power of those ties to help one transition through a time of crisis.
SAVE BC is a program designed to help identify, treat and prevent heart disease through genetic testing.
One of the defining factors of SAVE BC, beyond the study of hereditary traits, is the incorporation of family members into the research, including them in a patient’s process of recovery after a cardiac event. The brand identity is deeply rooted in the idea of our connection to family and the transformative power of those ties to help one transition through a time of crisis.
A mark with meaning.
A mark with meaning.
A mark with meaning.
A mark with meaning.
A mark with meaning.
We are bound to our family by many things, but love and genetics are arguably the strongest of those ties.
The identity is a depiction of alternating shapes that represent the beating of a heart, the passage of hereditary traits and the connection between family members.
We are bound to our family by many things, but love and genetics are arguably the strongest of those ties.
The identity is a depiction of alternating shapes that represent the beating of a heart, the passage of hereditary traits and the connection between family members.
We are bound to our family by many things, but love and genetics are arguably the strongest of those ties.
The identity is a depiction of alternating shapes that represent the beating of a heart, the passage of hereditary traits and the connection between family members.
We are bound to our family by many things, but love and genetics are arguably the strongest of those ties.
The identity is a depiction of alternating shapes that represent the beating of a heart, the passage of hereditary traits and the connection between family members.
We are bound to our family by many things, but love and genetics are arguably the strongest of those ties.
The identity is a depiction of alternating shapes that represent the beating of a heart, the passage of hereditary traits and the connection between family members.
Change
is a fact
of life.
Whether through choice or necessity, we all face personal change at some point in our lives.
A consistent concept.
A consistent concept.
A consistent concept.
A consistent concept.
A consistent concept.
Progression is integral to overcoming a crisis. The visual language for SAVE BC is based around a progression of hues that emphasize the ideas of transition, repair and the facilitation of personal change. This core idea is echoed throughout brand materials and reinforced through animation on the website.
Progression is integral to overcoming a crisis. The visual language for SAVE BC is based around a progression of hues that emphasize the ideas of transition, repair and the facilitation of personal change. This core idea is echoed throughout brand materials and reinforced through animation on the website.
Progression is integral to overcoming a crisis. The visual language for SAVE BC is based around a progression of hues that emphasize the ideas of transition, repair and the facilitation of personal change. This core idea is echoed throughout brand materials and reinforced through animation on the website.
Progression is integral to overcoming a crisis. The visual language for SAVE BC is based around a progression of hues that emphasize the ideas of transition, repair and the facilitation of personal change. This core idea is echoed throughout brand materials and reinforced through animation on the website.
Progression is integral to overcoming a crisis. The visual language for SAVE BC is based around a progression of hues that emphasize the ideas of transition, repair and the facilitation of personal change. This core idea is echoed throughout brand materials and reinforced through animation on the website.
The underlying form.
The underlying form.
The underlying form.
The underlying form.
The underlying form.
Distinctive patterns are used as a graphic device to hint at the underlying structure of DNA and to add texture to visuals.
Distinctive patterns are used as a graphic device to hint at the underlying structure of DNA and to add texture to visuals.
Distinctive patterns are used as a graphic device to hint at the underlying structure of DNA and to add texture to visuals.
Distinctive patterns are used as a graphic device to hint at the underlying structure of DNA and to add texture to visuals.
Engaging with warmth.
Engaging with warmth.
Engaging with warmth.
Engaging with warmth.
Engaging with warmth.
The resulting touchpoints are designed to appear professional but warm, reflecting the study’s credibility and supportive nature without becoming too clinical or corporate.
