Destination BC
Destination BC
Destination BC
Destination BC
Destination BC
Transporting the world to the wilds of British Columbia.
Transporting the world to the wilds of British Columbia.
Transporting the world to the wilds of British Columbia.
Transporting the world to the wilds of British Columbia.
Transporting the world to the wilds of British Columbia.
SERVICES
User Interface Design
DETAILS
Year: 2015-2016
Role: Senior Designer
Year: 2015-2016
Role: Senior Designer
Year: 2015-2016
Role: Senior Designer
In the wake of Destination BC’s revitalized brand platform, Camp Pacific partnered with FCV Interactive to create an online hub dedicated to housing a breadth of tools and stunning online content to show the world everything British Columbia has to offer.
A microsite was also developed to showcase the brand’s latest ad campaign; The Wild Within – Artist Series.
SERVICES
User Interface Design
User Interface Design
DETAILS
DETAILS
Year: 2015-2016
Role: Senior Designer
Year: 2015-2016
Role: Senior Designer
In the wake of Destination BC’s revitalized brand platform, Camp Pacific partnered with FCV Interactive to create an online hub dedicated to housing a breadth of tools and stunning online content to show the world everything British Columbia has to offer.
A microsite was also developed to showcase the brand’s latest ad campaign; The Wild Within – Artist Series.
A gateway to the province.
A gateway to the province.
A gateway to the province.
A gateway to the province.
A gateway to the province.
The main site provided access to utilitarian features like trip ideas, travel deals and social media content but it also featured curated stories to ignite a sense of adventure, inspiring travellers and locals alike to explore further, both online and in the real world.
The main site provided access to utilitarian features like trip ideas, travel deals and social media content but it also featured curated stories to ignite a sense of adventure, inspiring travellers and locals alike to explore further, both online and in the real world.
An honest portrayal.
An honest portrayal.
An honest portrayal.
An honest portrayal.
An honest portrayal.
Travel in BC is not always sunshine and beaches so we showcased the essence of the province’s wilderness in an honest way, employing moody shots of untamed nature. Built around the insight that travellers seek transformative and authentic experiences, the photography embraced the idea of what it’s actually like to be here.
Travel in BC is not always sunshine and beaches so we showcased the essence of the province’s wilderness in an honest way, employing moody shots of untamed nature. Built around the insight that travellers seek transformative and authentic experiences, the photography embraced the idea of what it’s actually like to be here.
Travel in BC is not always sunshine and beaches so we showcased the essence of the province’s wilderness in an honest way, employing moody shots of untamed nature. Built around the insight that travellers seek transformative and authentic experiences, the photography embraced the idea of what it’s actually like to be here.
Travel in BC is not always sunshine and beaches so we showcased the essence of the province’s wilderness in an honest way, employing moody shots of untamed nature. Built around the insight that travellers seek transformative and authentic experiences, the photography embraced the idea of what it’s actually like to be here.
But how do you describe what that experience does to you?
Through the eyes of an artist.
Through the eyes of an artist.
Through the eyes of an artist.
Through the eyes of an artist.
Through the eyes of an artist.
The Artist Series microsite captured the power of BC’s natural beauty through the eyes of three prominent local artists. We paired them with writers, photographers and videographers and sent them into the wilderness to gather inspiration for custom artworks that were to be debuted online, along with the documentation of their trip.
The result was a series of compelling long-form editorial pieces that culminated in the reveal of each artists final work.
