YWCA Culture Shift

YWCA Culture Shift

YWCA Culture Shift

YWCA Culture Shift

YWCA Culture Shift

Taking action on hypersexualization.

Taking action on hypersexualization.

Taking action on hypersexualization.

Taking action on hypersexualization.

Taking action on hyper-sexualization.

SERVICES
SERVICES
SERVICES
Branding
Logo/Identity
Brand Collateral Design
Branding
Logo/Identity
Brand Collateral Design
Branding
Logo/Identity
Brand Collateral Design
Branding
Logo/Identity
Brand Collateral Design
DETAILS
DETAILS

The YWCA Culture Shift project is an initiative that aims to combat gender inequality and change environments that perpetuate violence against women.

Through research and public engagement, the organization strives to shift attitudes that perpetuate the sexualization of women & girls and to raise awareness of the hypermasculinization of their male counterparts. My work involved creating an award winning mark that acted as a shorthand for a complex issue. 

The YWCA Culture Shift project is an initiative that aims to combat gender inequality and change environments that perpetuate violence against women.

Through research and public engagement, the organization strives to shift attitudes that perpetuate the sexualization of women & girls and to raise awareness of the hypermasculinization of their male counterparts. My work involved creating an award winning mark that acted as a shorthand for a complex issue. 

The YWCA Culture Shift project is an initiative that aims to combat gender inequality and change environments that perpetuate violence against women.

Through research and public engagement, the organization strives to shift attitudes that perpetuate the sexualization of women & girls and to raise awareness of the hypermasculinization of their male counterparts. My work involved creating an award winning mark that acted as a shorthand for a complex issue. 

The YWCA Culture Shift project is an initiative that aims to combat gender inequality and change environments that perpetuate violence against women.

Through research and public engagement, the organization strives to shift attitudes that perpetuate the sexualization of women & girls and to raise awareness of the hypermasculinization of their male counterparts. My work involved creating an award winning mark that acted as a shorthand for a complex issue. 

The YWCA Culture Shift project is an initiative that aims to combat gender inequality and change environments that perpetuate violence against women.

Through research and public engagement, the organization strives to shift attitudes that perpetuate the sexualization of women & girls and to raise awareness of the hypermasculinization of their male counterparts. My work involved creating an award winning mark that acted as a shorthand for a complex issue. 

SERVICES
SERVICES
SERVICES
SERVICES
SERVICES
Branding
Logo/Identity
Brand Collateral Design
Branding
Logo/Identity
Brand Collateral Design
Branding
Logo/Identity
Brand Collateral Design
Branding
Logo/Identity
Brand Collateral Design
Branding
Logo/Identity
Brand Collateral Design
DETAILS
DETAILS
DETAILS
DETAILS
DETAILS
Year: 2016
Role: Senior Designer
YWCA Culture Shift

Sexualization in the Media
Year: 2016
Role: Senior Designer
YWCA Culture Shift
Sexualization in the Media
Year: 2016
Role: Senior Designer
YWCA Culture Shift
Sexualization in the Media

The YWCA Culture Shift project is an initiative that aims to combat gender inequality and change environments that perpetuate violence against women.

Through research and public engagement, the organization strives to shift attitudes that perpetuate the sexualization of women & girls and to raise awareness of the hypermasculinization of their male counterparts. My work involved creating an award winning mark that acted as a shorthand for a complex issue. 

The YWCA Culture Shift project is an initiative that aims to combat gender inequality and change environments that perpetuate violence against women.

Through research and public engagement, the organization strives to shift attitudes that perpetuate the sexualization of women & girls and to raise awareness of the hypermasculinization of their male counterparts. My work involved creating an award winning mark that acted as a shorthand for a complex issue. 

The YWCA Culture Shift project is an initiative that aims to combat gender inequality and change environments that perpetuate violence against women.

Through research and public engagement, the organization strives to shift attitudes that perpetuate the sexualization of women & girls and to raise awareness of the hypermasculinization of their male counterparts. My work involved creating an award winning mark that acted as a shorthand for a complex issue. 

The YWCA Culture Shift project is an initiative that aims to combat gender inequality and change environments that perpetuate violence against women.

Through research and public engagement, the organization strives to shift attitudes that perpetuate the sexualization of women & girls and to raise awareness of the hypermasculinization of their male counterparts. My work involved creating an award winning mark that acted as a shorthand for a complex issue. 

The YWCA Culture Shift project is an initiative that aims to combat gender inequality and change environments that perpetuate violence against women.

Through research and public engagement, the organization strives to shift attitudes that perpetuate the sexualization of women & girls and to raise awareness of the hypermasculinization of their male counterparts. My work involved creating an award winning mark that acted as a shorthand for a complex issue. 

CultureShift_Quote-Green

Distilling a complex idea.

Distilling a complex idea.

Distilling a complex idea.

Distilling a complex idea.

Distilling a complex idea.

The identity employs an iconic, human form that typically divides genders and transforms it into one that unites them. It is a simple device but manages to boil down a rather abstract concept into a symbol that speaks volumes.

The identity employs an iconic, human form that typically divides genders and transforms it into one that unites them. It is a simple device but manages to boil down a rather abstract concept into a symbol that speaks volumes.

The identity employs an iconic, human form that typically divides genders and transforms it into one that unites them. It is a simple device but manages to boil down a rather abstract concept into a symbol that speaks volumes.

The identity employs an iconic, human form that typically divides genders and transforms it into one that unites them. It is a simple device but manages to boil down a rather abstract concept into a symbol that speaks volumes.

CultureShift_Logo
CultureShift_Logo-Black
CultureShift_Logo-White

Prompting a conversation.

Prompting a conversation.

Prompting a conversation.

Prompting a conversation.

Prompting a conversation.

The mark is intended to spark dialogue, it's about the necessity of blurring the lines between the sexes in our daily interactions and the promotion of a less binary view of sexuality as a whole.

The mark is intended to spark dialogue, it's about the necessity of blurring the lines between the sexes in our daily interactions and the promotion of a less binary view of sexuality as a whole.

The mark is intended to spark dialogue, it's about the necessity of blurring the lines between the sexes in our daily interactions and the promotion of a less binary view of sexuality as a whole.

The mark is intended to spark dialogue, it's about the necessity of blurring the lines between the sexes in our daily interactions and the promotion of a less binary view of sexuality as a whole.

CultureShift_Pixels-Wide

Shifting culture.

Shifting culture.

Shifting culture.

Shifting culture.

Shifting culture.

The visual device can be employed elsewhere too. It acts as a shorthand for the idea of taking an active role in shifting how we perceive others. It is a prompt to remove our bodies from the equation and consider the impacts of sexualization.

The visual device can be employed elsewhere too. It acts as a shorthand for the idea of taking an active role in shifting how we perceive others. It is a prompt to remove our bodies from the equation and consider the impacts of sexualization.

The visual device can be employed elsewhere too. It acts as a shorthand for the idea of taking an active role in shifting how we perceive others. It is a prompt to remove our bodies from the equation and consider the impacts of sexualization.

The visual device can be employed elsewhere too. It acts as a shorthand for the idea of taking an active role in shifting how we perceive others. It is a prompt to remove our bodies from the equation and consider the impacts of sexualization.

CultureShift_Pixels-6
CultureShift_Pixels-1

Looking past labels.

Looking past labels.

Looking past labels.

Looking past labels.

Looking past labels.

Campaign collateral featured a T-shirt that was unapologetically unisex, reminding everyone that, when we remove labels and look past gender, we see people for who they really are.

Campaign collateral featured a T-shirt that was unapologetically unisex, reminding everyone that, when we remove labels and look past gender, we see people for who they really are.

Campaign collateral featured a T-shirt that was unapologetically unisex, reminding everyone that, when we remove labels and look past gender, we see people for who they really are.

Campaign collateral featured a T-shirt that was unapologetically unisex, reminding everyone that, when we remove labels and look past gender, we see people for who they really are.

CultureShift_Tshirt-2
CultureShift_Tshirt-1
CultureShift_Stationery
CREDITS
CREDITS
CREDITS
CREDITS
Creative Directors
Mia Thomsett – Logo
Addie Gillespie – Logo
Josh Fehr – Campaign
Creative Directors
Mia Thomsett – Logo
Addie Gillespie – Logo
Josh Fehr – Campaign
Creative Directors
Mia Thomsett – Logo
Addie Gillespie – Logo
Josh Fehr – Campaign
Creative Directors
Mia Thomsett – Logo
Addie Gillespie – Logo
Josh Fehr – Campaign
Creative Directors
Mia Thomsett – Logo
Addie Gillespie – Logo
Josh Fehr – Campaign
Art Director
Todd Takahashi
Art Director
Todd Takahashi
Art Director
Todd Takahashi
Copywriter
David Giovando
Copywriter
David Giovando
Copywriter
David Giovando
Copywriter
David Giovando
CREDITS
CREDITS
CREDITS
CREDITS
Creative Directors
Mia Thomsett – Logo
Addie Gillespie – Logo
Josh Fehr – Campaign
Creative Directors
Mia Thomsett – Logo
Addie Gillespie – Logo
Josh Fehr – Campaign
Creative Directors
Mia Thomsett – Logo
Addie Gillespie – Logo
Josh Fehr – Campaign
Creative Directors
Mia Thomsett – Logo
Addie Gillespie – Logo
Josh Fehr – Campaign
Creative Directors
Mia Thomsett – Logo
Addie Gillespie – Logo
Josh Fehr – Campaign
Art Director
Todd Takahashi
Art Director
Todd Takahashi
Art Director
Todd Takahashi
Art Director
Todd Takahashi
Copywriter
David Giovando
Copywriter
David Giovando
Copywriter
David Giovando
Copywriter
David Giovando
Copywriter
David Giovando
Alex Tench
Brand, Interactive & Communication Design

Alex Tench
Brand, Interactive & Communication Design

Alex Tench
Brand, Interactive & Communication Design

© 2024 Alex Tench. All rights reserved.