SERVICES
SERVICES
Branding
Logo/Identity
Brand Collateral Design
Illustration
Branding
Logo/Identity
Brand Collateral Design
Illustration
Branding
Logo/Identity
Brand Collateral Design
Illustration
DETAILS
DETAILS
Year: 2015
Role: Senior Designer
Year: 2015
Role: Senior Designer
Year: 2015
Role: Senior Designer
Year: 2015
Role: Senior Designer
Year: 2015
Role: Senior Designer
Camp Pacific is an advertising agency based in Vancouver, BC. It is home to a restless team of creative doers and resourceful navigators, guides in a changing business landscape.
As lead designer I created the Camp Pacific identity and helped bring the brand to life through a comprehensive design system and a range of touchpoints. The work was done in collaboration with Camp Jefferson, our sister agency in Toronto. Our task: create unique identities that could live as siblings, united under one banner while maintaining distinction to meet agency specific needs.
Camp Pacific is an advertising agency based in Vancouver, BC. It is home to a restless team of creative doers and resourceful navigators, guides in a changing business landscape.
As lead designer I created the Camp Pacific identity and helped bring the brand to life through a comprehensive design system and a range of touchpoints. The work was done in collaboration with Camp Jefferson, our sister agency in Toronto. Our task: create unique identities that could live as siblings, uniting under one banner while maintaining distinction to meet agency specific needs.
SERVICES
SERVICES
SERVICES
Branding
Logo/Identity
Brand Collateral Design
Illustration
Branding
Logo/Identity
Brand Collateral Design
Illustration
Branding
Logo/Identity
Brand Collateral Design
Illustration
Branding
Logo/Identity
Brand Collateral Design
Illustration
DETAILS
DETAILS
DETAILS
Year: 2015
Role: Senior Designer
Year: 2015
Role: Senior Designer
Year: 2015
Role: Senior Designer
Year: 2015
Role: Senior Designer
Year: 2015
Role: Senior Designer
Camp Pacific is an advertising agency based in Vancouver, BC. It is home to a restless team of creative doers and resourceful navigators, guides in a changing business landscape.
As lead designer I created the Camp Pacific identity and helped bring the brand to life through a comprehensive design system and a range of touchpoints. The work was done in collaboration with Camp Jefferson, our sister agency in Toronto. Our task: create unique identities that could live as siblings, united under one banner while maintaining distinction to meet agency specific needs.
Camp Pacific is an advertising agency based in Vancouver, BC. It is home to a restless team of creative doers and resourceful navigators, guides in a changing business landscape.
As lead designer I created the Camp Pacific identity and helped bring the brand to life through a comprehensive design system and a range of touchpoints. The work was done in collaboration with Camp Jefferson, our sister agency in Toronto. Our task: create unique identities that could live as siblings, uniting under one banner while maintaining distinction to meet agency specific needs.
Camp Pacific is an advertising agency based in Vancouver, BC. It is home to a restless team of creative doers and resourceful navigators, guides in a changing business landscape.
As lead designer I created the Camp Pacific identity and helped bring the brand to life through a comprehensive design system and a range of touchpoints. The work was done in collaboration with Camp Jefferson, our sister agency in Toronto. Our task: create unique identities that could live as siblings, uniting under one banner while maintaining distinction to meet agency specific needs.
Rooted in the world of exploration.
Rooted in the world of exploration.
Rooted in the world of exploration.
Rooted in the world of exploration.
Rooted in the world of exploration.
The Camp Pacific brand is the embodiment of our aspirations to take the path less traveled and guide others through uncharted territory. It is a picture of those who forge their own path, authoring the maps and leaving the trails to seek new terrain.
The Camp Pacific brand is the embodiment of our aspirations to take the path less traveled and guide others through uncharted territory. It is a picture of those who forge their own path, authoring the maps and leaving the trails to seek new terrain.
An exploratory process.
An exploratory process.
An exploratory process.
An exploratory process.
An exploratory process.
Exploration was key to the discovery phase as well. A well developed brand platform doesn't happen overnight, so multiple concepts were tested, distilled, adapted and refined to arrive at the visual language and personality we wanted to evoke.
Exploration was key to the discovery phase as well. A well developed brand platform doesn't happen overnight, so multiple concepts were tested, distilled, adapted and refined to arrive at the visual language and personality we wanted to evoke.
Exploration was key to the discovery phase as well. A well developed brand platform doesn't happen overnight, so multiple concepts were tested, distilled, adapted and refined to arrive at the visual language and personality we wanted to evoke.
The final mark.
The final mark.
The final mark.
The final mark.
The final mark.
The resulting identity became a symbol of the pathfinder's ethos; a badge for those resourceful, disciplined and driven enough to create the stories that others will tell around the campfire.
The resulting identity became a symbol of the pathfinder's ethos; a badge for those resourceful, disciplined and driven enough to create the stories that others will tell around the campfire.
The resulting identity became a symbol of the pathfinder's ethos; a badge for those resourceful, disciplined and driven enough to create the stories that others will tell around the campfire.
A flexible design system.
A flexible design system.
A flexible design system.
A flexible design system.
A flexible design system.
A system of graphic elements helped our team to hit the ground running when creating new communication pieces and gave us the freedom to evolve the brand further where needed. The story we told was conveyed through expressive imagery, gritty illustrative graphics and emotive maxims that embodied our principles.
A system of graphic elements helped our team to hit the ground running when creating new communication pieces and gave us the freedom to evolve the brand further where needed. The story we told was conveyed through expressive imagery, gritty illustrative graphics and emotive maxims that embodied our principles.
A system of graphic elements helped our team to hit the ground running when creating new communication pieces and gave us the freedom to evolve the brand further where needed. The story we told was conveyed through expressive imagery, gritty illustrative graphics and emotive maxims that embodied our principles.
A call to arms.
A call to arms.
A call to arms.
A call to arms.
A call to arms.
The visual language and messaging is meant to evoke a sense of adventure and purpose; an appeal to forge one's own path and strive for betterment in our work and in ourselves. The result was an ever-growing suite of brand collateral that struck a firm balance between utilitarian and aspirational design.
The visual language and messaging is meant to evoke a sense of adventure and purpose; an appeal to forge one's own path and strive for betterment in our work and in ourselves. The result was an ever-growing suite of brand collateral that struck a firm balance between utilitarian and aspirational design.
The visual language and messaging is meant to evoke a sense of adventure and purpose; an appeal to forge one's own path and strive for betterment in our work and in ourselves. The result was an ever-growing suite of brand collateral that struck a firm balance between utilitarian and aspirational design.
