BC Ferries Amenities
BC Ferries Amenities
BC Ferries Amenities
BC Ferries Amenities
BC Ferries Amenities
Elevating the onboard experience through a family of identities.
Elevating the onboard experience through a family of identities.
Elevating the onboard experience through a family of identities.
Elevating the onboard experience through a family of identities.
Elevating the onboard experience through a family of identities.
SERVICES
SERVICES
SERVICES
Branding
Logo/Identity
Brand Collateral Design
Branding
Logo/Identity
Brand Collateral Design
Branding
Logo/Identity
Brand Collateral Design
Branding
Logo/Identity
Brand Collateral Design
DETAILS
DETAILS
Year: 2018
Role: Senior Designer
Year: 2018
Role: Senior Designer
Year: 2018
Role: Senior Designer
Year: 2018
Role: Senior Designer
Year: 2018
Role: Senior Designer
BC Ferries is probably one the most integral modes of coastal transportation for British Columbians. Whether you love it or hate it, riding the ferry is a quintessential West Coast activity and an undeniably iconic experience. With the update of their Spirit Class vessels, we revisited the branding for their onboard amenities and created a cohesive family of identities for Passages gift shop, Pacific Buffet and the newly minted Arbutus Coffee Bar.
BC Ferries is probably one the most integral modes of coastal transportation for British Columbians. Whether you love it or hate it, riding the ferry is a quintessential West Coast activity and an undeniably iconic experience. With the update of their Spirit Class vessels, we revisited the branding for their onboard amenities and created a cohesive family of identities for Passages gift shop, Pacific Buffet and the newly minted Arbutus Coffee Bar.
BC Ferries is probably one the most integral modes of coastal transportation for British Columbians. Whether you love it or hate it, riding the ferry is a quintessential West Coast activity and an undeniably iconic experience. With the update of their Spirit Class vessels, we revisited the branding for their onboard amenities and created a cohesive family of identities for Passages gift shop, Pacific Buffet and the newly minted Arbutus Coffee Bar.
BC Ferries is probably one the most integral modes of coastal transportation for British Columbians. Whether you love it or hate it, riding the ferry is a quintessential West Coast activity and an undeniably iconic experience. With the update of their Spirit Class vessels, we revisited the branding for their onboard amenities and created a cohesive family of identities for Passages gift shop, Pacific Buffet and the newly minted Arbutus Coffee Bar.
BC Ferries is probably one the most integral modes of coastal transportation for British Columbians. Whether you love it or hate it, riding the ferry is a quintessential West Coast activity and an undeniably iconic experience. With the update of their Spirit Class vessels, we revisited the branding for their onboard amenities and created a cohesive family of identities for Passages gift shop, Pacific Buffet and the newly minted Arbutus Coffee Bar.
SERVICES
SERVICES
SERVICES
SERVICES
SERVICES
Branding
Logo/Identity
Brand Collateral Design
Branding
Logo/Identity
Brand Collateral Design
Branding
Logo/Identity
Brand Collateral Design
Branding
Logo/Identity
Brand Collateral Design
Branding
Logo/Identity
Brand Collateral Design
DETAILS
DETAILS
DETAILS
DETAILS
DETAILS
Year: 2018
Role: Senior Designer
Year: 2018
Role: Senior Designer
Year: 2018
Role: Senior Designer
Year: 2018
Role: Senior Designer
Year: 2018
Role: Senior Designer
BC Ferries is probably one the most integral modes of coastal transportation for British Columbians. Whether you love it or hate it, riding the ferry is a quintessential West Coast activity and an undeniably iconic experience. With the update of their Spirit Class vessels, we revisited the branding for their onboard amenities and created a cohesive family of identities for Passages gift shop, Pacific Buffet and the newly minted Arbutus Coffee Bar.
BC Ferries is probably one the most integral modes of coastal transportation for British Columbians. Whether you love it or hate it, riding the ferry is a quintessential West Coast activity and an undeniably iconic experience. With the update of their Spirit Class vessels, we revisited the branding for their onboard amenities and created a cohesive family of identities for Passages gift shop, Pacific Buffet and the newly minted Arbutus Coffee Bar.
BC Ferries is probably one the most integral modes of coastal transportation for British Columbians. Whether you love it or hate it, riding the ferry is a quintessential West Coast activity and an undeniably iconic experience. With the update of their Spirit Class vessels, we revisited the branding for their onboard amenities and created a cohesive family of identities for Passages gift shop, Pacific Buffet and the newly minted Arbutus Coffee Bar.
BC Ferries is probably one the most integral modes of coastal transportation for British Columbians. Whether you love it or hate it, riding the ferry is a quintessential West Coast activity and an undeniably iconic experience. With the update of their Spirit Class vessels, we revisited the branding for their onboard amenities and created a cohesive family of identities for Passages gift shop, Pacific Buffet and the newly minted Arbutus Coffee Bar.
BC Ferries is probably one the most integral modes of coastal transportation for British Columbians. Whether you love it or hate it, riding the ferry is a quintessential West Coast activity and an undeniably iconic experience. With the update of their Spirit Class vessels, we revisited the branding for their onboard amenities and created a cohesive family of identities for Passages gift shop, Pacific Buffet and the newly minted Arbutus Coffee Bar.
Unified but distinct.
Unified but distinct.
Unified but distinct.
Unified but distinct.
Unified but distinct.
With limited room on the ferries, the amenities are in close proximity to one another. The logos were designed to work in harmony and appear related while remaining distinct enough to not be confused.
A significant departure from their original forms, the new marks have been modernized and simplified to help counter visual noise onboard the vessels.
With limited room on the ferries, the amenities are in close proximity to one another. The logos were designed to work in harmony and appear related while remaining distinct enough to not be confused.
A significant departure from their original forms, the new marks have been modernized and simplified to help counter visual noise onboard the vessels.
With limited room on the ferries, the amenities are in close proximity to one another. The logos were designed to work in harmony and appear related while remaining distinct enough to not be confused.
A significant departure from their original forms, the new marks have been modernized and simplified to help counter visual noise onboard the vessels.
With limited room on the ferries, the amenities are in close proximity to one another. The logos were designed to work in harmony and appear related while remaining distinct enough to not be confused.
A significant departure from their original forms, the new marks have been modernized and simplified to help counter visual noise onboard the vessels.
A shipload of deliverables.
A shipload of deliverables.
A shipload of deliverables.
A shipload of deliverables.
A shipload of deliverables.
A range of collateral pieces was designed for each brand. From signage and packaging to brand guidelines and print templates for menus and flyers, the new identities will be rolled out as BC Ferries updates their fleet, starting with the Spirit Class vessels.
A range of collateral pieces was designed for each brand. From signage and packaging to brand guidelines and print templates for menus and flyers, the new identities will be rolled out as BC Ferries updates their fleet, starting with the Spirit Class vessels.
A range of collateral pieces was designed for each brand. From signage and packaging to brand guidelines and print templates for menus and flyers, the new identities will be rolled out as BC Ferries updates their fleet, starting with the Spirit Class vessels.
A range of collateral pieces was designed for each brand. From signage and packaging to brand guidelines and print templates for menus and flyers, the new identities will be rolled out as BC Ferries updates their fleet, starting with the Spirit Class vessels.
